A + O – is a collective curatorial practice observing objects as its subject. Its aim is to engage a conversation observing pop culture through the mix of objects, from leftovers to works of art to consumables. The study leads to select, extract, juxtapose, make use of. The research process consists in an onlooker attitude, spotting objects on the basis of a regular visual training. The selection then is the result of a careful validation process focused on appeal, heterogeneity, social signs and cultural idioms. Within “real-life” contexts of presentation, such as an exhibition context, objects can be presented and used as ready-mades, gestures, ingredients, representations.
a-plus-o-min.us is a showcase, a collection, a catalogue, a database connecting cross-cultural elements. It displays objects as “pack-shots”, disconnected from any “real-life” typology of situation. Objects are presented there with a “neutral” prism, as musical notes allowing to then compose. This approach, inspired by advertising and merchandising methods, as well as those inherited from the contemporary art field, engages a critical thinking regarding the purposes and interconnectivities of consumerism.